Based on feedback the incorporation of pattern within the packaging has been looked at in order to create a more refined outcome. Furthermore colour has also been looked at in order to limit the use of blues and pinks as it was suggested that this could give certain products different gender connotations. Therefore greens and darker blues where looked at as they create a clinical aesthetic giving the impression of a skincare brand (see figure 2). The use of pattern throughout the packaging has been explored to see if the use of pattern can be used in a more interesting way. I've looked at incorporating the use of cutting the pattern out of the box to reveal the bottle inside which would be covered in the pattern relating to that specific product (see figures 1 and 4). Due to the use of the cut out the rest of the packaging has been left neutral, however when printed and mocked up these experiments look too simple failing to counter the existing aesthetics within the gender neutral skincare market (see figures 3-5). The different use of materials would add an engaging aspect to the packaging, however the lack of colour and simple type is too similar to existing aesthetics and products. In addition featuring an individual shape on the front of the bottle which would correspond to the bottle label inside was also explored (see figures 6-7). Despite the use of colour within these designs the packaging was still too simple, not creating a great enough impact on consumers. This is also due to the designs similarity to existing products, meaning the design lacks shelf impact as it would just blend in rather than standing out.
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| Figure 1 |
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| Figure 2 |
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| Figure 3 |
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| Figure 4 |
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| Figure 5 |
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| Figure 6 |
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| Figure 7 |
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