Throughout this module ethical considerations have been made due to the sensitive nature of gender fluidity, making sure the correct terms have been used throughout. In relation to the practical elements of this brief, as the design has been based on limiting gender connotations I feel the final outcome is appropriate as the colours and pattern used convey little gender connotations, therefore allowing the practical element to appeal to most individuals. In addition another key consideration throughout this project was to not alienate those who do identify with traditional gender roles as the aim of the project was to provide a brand that appealed to everyone and highlight the unnecessary segregation within the skincare market.
A focus group has been used within the practical element of this project, however verbal consent was received by those involved as they agreed to both be involved within the focus group and allow for the documentation of the discussion. This documentation was written up as a discussion with no names being used, as key points and suggestions where recorded. Due to the anonymity within the documentation their is limited ethical impact as there is no direct link to those used within the focus group.
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