COP 3 Practical: Alternative Colours

Based on feedback gain within the focus group and from tutors I've looked at the incorporation of more neutral colours choosing to to experiment with muted, olive greens as this was the most common suggestion. Furthermore this allows the packaging to resemble a skincare brand more effectively as the muted colours give a slight clinical influence to the designs. Throughout these experiments I've used colour to differentiate between the different product (see figure 1) allowing the full pattern to be used rather than individual aspects, creating a more interesting design due to the different elements within the design. In addition I've also explored the use of single aspects of the pattern being used to identify each product (see figure 2). This approach is more successful as some of the background colours used within these experiments are too similar making it difficult to distinguish purely based on colour. However incorporating the use of pattern to help identify each product allows for clear distinction to be made.  Mock ups where printed and constructed in order to see how the multiple shades of green works within physical packaging, however the due to the different shades used the packaging resembles camouflage too closely (see figures 3-4). Therefor earlier experiments using brighter colours will be developed as they are more engaging and appropriate.

Figure 1

Figure 2

Figure 3

Figure 4