COP 3 Practical: Production

In order to produce the final packaging outcomes the digital print resource within university was used as this allowed the bright colours within the designs to be printed accurately, allowing the vibrant nature of the colours to be shown within the physical packaging. Furthermore using digital print allowed the packaging to be printed on thick stock (matt 245gsm) which gave stability to the boxed one they where built. Originally black card (figure 1) was considered as the background colour of the packaging is black however this would have limited the brightness of the other colours within the designs. Therefore white card (matt 245gsm) (figure 2) has been used and black printed which has allowed for a high quality print to be created. Olin regular (300 gsm) was also considered for the packaging as the higher gsm would have created more a durable outcome however this stock would have gone through a different printed to the labels creating colour difference as the brightness wouldn't have shown through using this stock figure 3). In addition to using digital print to get a high quality print, the binding tool (figure 4) within the cutting room was used to achieve clean folds within the packaging so the print quality would be dimensioned as the packaging was built. This allowed clean indents to be made within the packaging which didn't disrupt the colour or print allowing for a professional finish to the final mock ups.  In relation to the labels these where printed on matt adhesive paper using the same printer used for the boxes to ensure consistency with colour. Printing the labels onto adhesive paper (figure 5) allows them to be stuck to the model bottles easily, creating a more realistic and professional representation of the packaging. The only issue with using labels is they can be difficult to apply correctly on a curved container due to limited control over how you can turn the label itself as once its stuck there little room for movement (figure 6), whereas with paper its a little easier to create a consistant curves as it holds it own shape more. Despite this difficulty adhesive paper was used as it allowed for the more professional outcome to be created.

Figure 1

Figure 2

Figure 3

Figure 4

Figure 5 

Figure 6