COP 3 Practical: Developments and Prototypes

Upon receiving feedback I've experimented with the incorporation of a sleeve featuring a section of the main pattern, which will identify the different products via shape and colour (see figures 1-7). Throughout these experiments I've used the bold type from previous experiments as this was identified as most successful/legible during feedback (see figures 1-2). The incorporation of 'for everyone' on the lid of the box highlights that the brand is targeting everyone irrespective of gender identity, without it needing to be the main focus of the brand. This adds some authority and reassurance in the same way brands use 'for men' but without alienating anyone (see figure 4). However I think this would be more visually effective if the text was white and background was dark so it corresponded to the front of the box. Furthermore the use of the pattern within the box reinforced that the pattern identifies the product allowing for more consistency to be achieved across the branding than within earlier experiments (see figure 5). In addition due to the use of a single pattern within the packaging the different products can be identified when placed next to each other whilst still looking like part of a cohesive brand (see figures 6-7).  The only issue faced during these experiments was working out the net to allow the box to open at the front rather than top as this was suggested during peer feedback due to the use of a sleeve around the box. However once the design has been printed it was easier to work out the net as I could physically see where each side needed to be (see figure 8-9). Furthermore I plan to add a lid to the sleeve so the pattern is seen on the top, this will also add stability to the sleeve making it easier to pull on and off. 

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