COP 3 Practical: Bottle Label Design

Bottle labels have been designed in order to compliment the boxes as the pattern on the box will correspond to the product in order to create a decisive visual language within the packaging which allows each product to be easily identified. One of the main issues faced by the designer when creating the label design was consistency with type size due to the varying sizes of the bottle. It was difficult to determine a consistant and appropriate size due to the placement of the type on its side and the varying length of each word (see figure 1-3). Furthermore some colours needed to be edited in order to aid the legibility of type when the ingredients are included (see figure 4) due to the use of yellow. Throughout these designs it was decided to feature the ingredients within the label design so the consumer knows what they are using even if they don't keep the box as initially the name of the product was going to be featured on its own (see figure 1). In addition to colour considerations the placement of the pattern itself has been considered in relation to how the label will wrap around the bottle, to help limit the pattern being cut of when the sides meet. In order to help determine an appropriate type size for each product mock ups where produced too see how the type printed (see figures 5-7). This allowed the designer to see the type in relation to the pattern more easily to judge which variation was most appropriate. The examples seen in figures 5-7 where the most appropriate when printed at they fit the dimensions of the bottle more accurately as larger type was too overpowering, distracting from the pattern relating to the product.

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