Based on developed prototypes I've gained feedback in order to develop the range further to be more consistent as I was unsure if the colours used on their own would create gender connotations for different products. It was suggested that the pattern could be kept solely on the bottle allowing the packaging to be neutral due to the issues with colour within the pattern or one colour could be implemented throughout the whole branding with the fun/different aspect to the branding coming from the pattern and how that is incorporated within the packaging design. Furthermore the use of colour could also come from the incorporation of the pattern within the packaging, for example the pattern could be cut out of the bottle revealing the colour of the bottle.
In addition it was suggested that instead of featuring 'for everyone' on the inside a brand philosophy could be incorporated which explains the relevance of the pattern, heightening its importance as an identifying marker within the branding/packaging. Therefore the pattern could be used to signify a range such as the basic range or elements range which includes a razor, cleanser, moisturisers and deodorant, key elements of personal care.
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