Improvements to final prototypes have been made in order to finalise the packaging designs for Heka. The addition of brightening the colours allows for a more eye-catching and engaging design, as the bold colours will stand out against existing brands that feature a very clinical aesthetic, as within previous experiments the colours where still a little muted (see figures 1-2). Furthermore brightening the colours also allows the white type to stand out more due to the contrast created when the type is set against colours such as blue or orange. The use of a more marine blue helps to remove some gender connotations as the blue used previously was more of a pastel baby blue which is commonly associated with baby boys. The pastel pink has remained the same in order to balance the pattern as brightening the pink too much made the pattern too busy and garish (see figure 3). Furthermore the bold unitalic type allows the pattern to be the main focus of the packaging as previously the use of italics added another element to the branding that wasn't necessary, making the design busier than necessary taking emphasis away from the pattern. In relation to the net itself Heka has been rotated so that when the design is printed it will appear the correct way on the lid of the box.
Based on these final alteration additional feedback was gained in order to see if the individual products where easily distinguishable. The majority of people agreed that some of the patterns where similar (see figure 4). but that the products could still be easily identified, with the similarities allowing the range to look like a consistent brand.
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| Figure 1 |
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| Figure 2 |
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| Figure 3 |
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| Figure 4 |
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