COP 3 Practical: Final Photos

In order to present the final mock ups I've experimented with a number of coloured backdrops and settings to see which best portrays the final products (see figure 1-24). Both the orange and pink backgrounds (see figures 16-24) worked the best as they complimented the designs well without being distorted by the lights used. However although the pink gives the impression of a personal care/ skincare brand more than the orange the use of pink could create impressions of femininity influencing the perceived gender of the brand. Therefore orange (see figures 19-24) was chosen for the final outcome as it compliments the packaging well without creating any unnecessary gender connotations. Furthermore the use of bright orange further add to the fun and engaging nature of the packaging complimenting the overall theme of the brand more effectively than the use of white (see figures 3-15) which created more of clean, clinical aesthetic.  

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