COP Practical: Packaging Developments Razor

Based on feedback to make the design more engaging and playful, the new patterns have been used within packaging nets to help visualise a final outcome. Allowing layout within the patterns to be explored in order to identify how best to present the text/copy within the packaging outcomes. This is also important as it allows the designer to help visualise how the packaging will work within a range, to identify a system to distinguish between different products. Throughout these experiment the text has been used to identify the product, however this system may prove problematic within a range as at a glance on a shelf the packaging will all look similar. Therefor a more refined system needs to be experimented with. In relation to the experiments below the main aim was too see how the pattern works when used across the whole net, to identify any potential issues when places against text. The use os yellow throughout has the potential to cause issue as the white text becomes difficult to read (see figure 1-2). However this can be corrected easily by swapping the colours within the pattern within the net to allow the text be legible. Furthermore the use of blocking the pattern around the text using the background colour also allows the text to be legible however would only allow for limited use of the pattern, minimising shelf impact (see figure 3). Throughout these experiments different layout options have been used to help identify the best way to present the box, whether the information should be portrait (figure 1&4) or landscape (figure 2-3). Personally the landscape versions allow for more use of space, allowing the information to be presented at a larger point size on the front making the text more legible. The layout of text within the portrait experiments is quite awkward due to the limited width of the box meaning the text can't be too large resulting in lots of wasted space within the front of the box (see figure 4). The use of the product name under the brand allows for the information to be communicated clearly (see figure 3) as in other experiments the text is more difficult to read (see figure 2). 

Figure 1

Figure 2

Figure 3

Figure 4