COP 3 Practical: Idea Generation

In order to start developing ideas for my practical brief, I decided to brainstorm word associations and potential names in order to be able to refine and develop better more solid ideas.

• Names 
• 71+
• seventyone+
• seventy1+
• happy humans
• HH
• HH2
• all in all 
• glow
• radiant 
• boot - booster
• smooth 
• natural
• natura 
• naturails
• essence
• free
• open 
• fluid
• neutral pronoun - ze, xe  
• Aesop - name comes from greek storyteller 
• Asclepius - greek god of healing 
• Hygieia - greek goddess of health 
• Asclepius and Hygieia 
• A+H/ A&H
• AH
• Athena - greek god of beauty 
• sounds feminine 
• neutral type
• colourful 
• pattern
• clinical/scientific 
• authenticity 
• trusted 
• simple 
• Scientific 
• favoured within the market 
• can look boring 
• Natural 
• similar to lush
• focus on benefits 
• natural ingredients 
• Consumer packaging:
• upper classes/high price and elegant and refined aesthetic ‘requires cold, dark coloured packaging’
• Accessible products directed at price sensitive consumers  ‘light coloured packaging