COP 3 Practical: Initial Design Development

In order to develop initial ideas further colour (see figures 1-3) has been explored within the pattern design and logo. Throughout neutral colours have been looked at such as reds and green (see figure 2-3) in order to create an engaging design that appeals to all, men, women and those who don't identify with traditional gender roles. In addition more pastel, calm colours such as blues and pinks (see figure 1) have been used as well as they better reflect a skincare brand, however carry certain gender connotations with them. The most successful colour experiments are those which use charcoal and a colour within as the use of charcoal adds definition the pattern (see figure 1). The green experiments also work well (see figure 3), however look like they could be for an eco-friendly or enviromental brand rather than for skincare/personal care. Based on colour experiments I've explored the use of pattern and colour within a typical net design to see how they would be displayed within the packaging (see figure 4). This has allowed different colours to be explored based on incorporating the pattern within the packaging, with the most successful colours being charcoal, orange and pale blue. The combination of orange and charcoal has a halloween influence, which may distract from the branding (see figures 5-6).  

Throughout these colour experiments layout (see figures 4-6) has also been explored within the packaging, to see how best to incorporate text around the repeat pattern. Initially having solid sides (front and back) for the information allows the text to be easily read found (see figure 4), however this resulted in limited use of patter which I felt could be incorporated further. This lead to placing the information at the top of the box so the block colour surrounding the text looked like a continuation of the lid allowing the pattern to be featured across the whole box (see figures 5-6). 

Figure 1

Figure 2

Figure 3

Figure 4

Figure 5

Figure 6