Intro (see figure 1):
- discuss why looking at those theorists rather than what they are talking about
- bare in mind what the essay is about, the theory is there to help you understand branding and how gender influences branding
- in order to explore the topic, draw on gender theory in order to conclude that X,Y,Z are true
- e.g; is gender neutral design a good approach within skincare
Question:
- reword slightly
- How do gender roles and characteristics relate to branding for skin care and cosmetics.
Practical:
- Expand plan further:
- how brand will sit within the market
- look at target audience in more detail
- look at attitudes, lifestyle etc.
For Next Meeting:
- Crits:
- practical work, must have some thinking and development
- Visual examples and some initial ideas
- Carry on with writing
- gender section
- re-look at intro
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| Figure 1 |
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