COP 3 Practical: Group Crit Feedback

In order to develop my initial ideas and approach to branding I've gained feedback on my initial ideas:

• How are you going to test branding: 
• focus group - simple 
• one to one testing - with those who don’t subscribe to norms 
• Design strategies need to be more exaggerated 
• Clinical - exaggerated enough (figure 1)
• natural (figure 2)
• quite feminine already 
• intersting to find gender split for lush to see if natural approach is gender neutral 
• funky (figure 3)
• interesting, room to develop 
• make vibrant, noisy at first 
• overall approach favoured the most 

• Heka - add accent
• Other two ideas can be used as a control to judge 3rd 
• If not focus group - develop way of evaluating success of design 

Reflection: 

In order to develop a method of testing the success of the branding some of the initial ideas may need to be more drastic in what they are trying to achieve and be refined later in order to help identify a clear strategy. The pattern idea could be made more drastic through the use of colour making it stand out more against the other experiments which may act as a control to judge the new approach as the other approached (clinical and holistic) already exist within the target market. 

Figure 1

Figure 2

Figure 3