In order to further develop the ideation process I've explored a more natural/holistic inspired aesthetic as this is another approach within the gender neutral skincare market, as it gives a brand an USP so they don't need to focus on the gender of the consumer in order to sell. Therefore I started looking at different serif typefaces, inspired by brands such as Niels Yard, choosing Courier New due to the natural characteristics within the typeface. Within previous experiments the logo has been kept quite simple and minimal, so I wanted to change that within this experiment. Heka is the Egyptian god of magic and medicine and is said to be the god that travels with the soul from death to heaven. This inspired the use of the circle (see figure 1) as Heka is said to be their at the point of create and death. Both a bold and light version of the typeface, with the lighter weight working best to showcase the natural aspects of the typeface. However the type on its own didn't fully represent the 'natural' aesthetic, therefore illustrations (figure 2) where explored, based on potential key ingredients that would be featured within the different products. Initially it was difficult to figure out how the illustrations would fit within the circular logo (see figure 3) as placing the illustrations within the logo didn't fit and needed development. Therefore leading to the simple use of the logo on its own with the product description and illustrations being used to support the logo within the packaging design (see figures 4-5). The logo on its own looks very professional and high end leading to the idea to feature the product info and illustrations on the bottle which would be cased within a box (see figure 5). However an issue with this is shelf impact as there needs to be a system to distinguish products such as different colours or simple product name (see figure 6).
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| Figure 1 |
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| Figure 2 |
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| Figure 3 |
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| Figure 4 |
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| Figure 5 |
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| Figure 6 |
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