In order to aid development I've researched colours in relation to gender to identify which colours both men and women respond too. The stereotype that blue is for boys and pink is for girls seems to have no scientific backing and seems to be a result of societies perceptions of masculinity and femininity. According to a study conducted in 2007 by Newcastle University (figure 1) which explored which colours adults favoured, with blue coming out on top for both men and women. This links to the idea that women respond to masculinity within adverts whereas men don't respond to femininity within adverts in the same way. In addition purple (figure 2) is often used as a less and more inclusive approach to gender, as pink and blue make purple, allowing the colour to convey everything between the traditional gender roles, therefore appealing to those who don't fit within those rigid 'norms' Macasev (2018). Most colours outside the blue-red zone tend to have limited gender connotations as they don't link to the traditional stereotypes of pink and blue.
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| Figure 1 |
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| Figure 2 |
Macasev, A. (2018). Gender… Why that Color? Gender Color Stereotypes & Associations | Munsell Color System; Color Matching from Munsell Color Company. [online] Munsell Color System; Color Matching from Munsell Color Company. Available at: https://munsell.com/color-blog/why-that-color-gender/ [Accessed 21 Nov. 2018].
Hammond, C. (2014). The ‘pink vs blue’ gender myth. [online] Bbc.com. Available at: http://www.bbc.com/future/story/20141117-the-pink-vs-blue-gender-myth [Accessed 21 Nov. 2018].
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