COP 3 Practical: Packaging Developments - Pattern

Based on group feedback I've explore the use of bright colours within the pattern, however when combined with a coloured background the pattern looks childish and unappealing to adults (see figure 1). However the use of a black/charcoal allows the coloured pattern to stand out without looking too childish (see figure 2). Despite this I decided to look at more pastel colours to see how they would work in contrast to the bright shades used previously. Initially these looked quite feminine but when paired with a more block/bold typeface a more masculine influence is added (see figure 3). GT America Mono Trial has been used to add a more playful nature (see figure 3-4) to the logo as feedback suggested that the serif typeface used in previous experiments gave the branding quite a clinical look, therefore looking similar to existing brands. Italics (see figure 5) further adds to the playfulness of the branding when used both within the pattern and on its own against a solid background (see figure 6). In relation to the pattern it works better with a thicker stroke width at at a larger size as the pattern is less distracting when placed against the logo as the type doesn't get lost within the design as easily. This is further aided by the bold nature of the typeface as it demands its own space within the repeat patter. Both the pastel and bright colours work well therefor I plan to gain peer feedback to identify which is more appropriate. 

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