Textual Analysis: A beginners guide.

Textual Analysis: A beginners guide.

Representations isn't just who's reading but the interaction between reader and writer.
Visual grammar is the conventions of how things are communicated within a particular context, help analyse how effective visual communication is.

p3:
Thinking about how multiple interpretations can be made and how they might be relevant to our audience. There sis no set meaning, multiple interpretations of a text can be created with non being correct as all interpretations are valid.

P4:
Different people and circumstances can influence how a text is interpreted, with no set interpretation being correct. Easy to fall into the trap of  that the designer intended to communicate that message so that is the correct interpretation.

P5:
In a commercial sense our primary motivation is to embellish reality in order to sell to the consumer, this is interesting in relation to the representation of people. The term reality in relation to the author, the term is problematic as we need to think how we want communication to represent this reality as there is no set definition of reality.

P6:
How our interpretation of the world is presented within our communication. Historically difficult to define a concrete reality, starting from perspective that reality is created within the things we produce, visual culture and language. Explained how different news papers represent the same news article/topic.

P7:
How we represent certain people, we might create a favourable way however this doesn't necessarily mean this representation is correct, its just the version we agree with. Communication is always evolving therefor we need to be careful about how we chose to represent things.

P8:
Primary task is thinking about audiences and the impact the things you produce impact the audience, start thinking about how other people may receive certain versions of communication. Talking audiences can not be as reliable as it puts the audience in a certain mindset that they need to interpret communication in a certain way, when you make someone think cognitively about an experience the organic reaction is lost as they audience feel they need to provide more. The audience however can give you new ways of thinking about certain things, can help but not as reliable.

P9:
Audience research produces more text, another thing to be interpreted.

P10:
What audience will think about what you want them to say which can inhibit there responses.

P11:
Generating Interpretations
Thinking about the context in which things are viewed in, looking at a possible way something could be interpreted in a relation to certain factors such as age, geographical location, job role etc. What is the area your interested in relation to research, these provide parameters for questions you ask. So many aspects/factors to look at, have to decide which aspects to look at.

P13:
Contexts in which your example is situated, range of aspects it relates to. Questions to ask when thinking about context:
Rest of text:
Looking at how aspects relates to type, colour layout etc not just looking at physical representation of people
Genre of Text:
If looking at brands, look at other brands within that sector. Important as certain brands collect value in relation to others they are superior or less
Context in which communication is circulated:
Wider context is relevant to communication, can receive mix interpretations. May produce logical representations but they may not be contextually relevant, looks like works on surface but doesn't reflect those receiving the visual communication.

P15:
How do you break down complex structure of communication:
Depends on subject and what you want to gain
Can focus on small aspect but must keep in mind wider context when considering interpretation

P16-17
Content analysis, visual analysis into quantities/numbers, however still relies on interpretation.

P22:
Understanding other examples within the same genre, may focus on positive examples but also look at how those relate to each other. Looking at wider context of visual culture and how a certain aspects sits within tradition.