- Look more into queer theory rather than hegemonic masculinity.
- Good focus, identified universal product than is highly gendered.
- Bare in mind that not all are opposed to gender, some find comfort in gendered products - be aware that people like the element of choice
Response/Considerations:
- Consider how gendered products work within skincare market, why consumers relate
- How successful is targeted male skincare, is it intimidating
- Would a gender neutral brand be more successful in targeting men and women within skincare rather than specific gendered products.
- How gender ideals have influenced the skincare market, how has it become so gendered?
No comments:
Post a Comment