Establish clear definition of gender and sex and the difference
- what is gender, what is sex
- importance of defining each/how they are different
- Butler, Freimuth, Frieden (2013)
Gender roles and characteristic:
- how ideas of femininity have been established
- gender stereotypes pre vs post war
- Storey, Sullerot (1992), Frieden (2013)
- how ideas of masculinity have been established
- Cohen, Alexander, Brannon, Kimmel
- Connell - hegemonic masculinity
- Beynon
Gender as social construct
- how it has been established
Burkitt, Butler and Lorber
- arguments for the social construct of gender
Burkitt, Butler and Lorber CHECK HOW TO REFERENCE!!! (2018) within a book
Branding: 600-800s
how gender influences branding
- Stylish Hard Bodies: Branded Masculinity in Men's Health
- Beyond Pink it or shrink it
Image Analysis: 1200-1500
how gender is portrayed in media
- Storey, Mulvey, Goffman
Gendered packaging in skincare
how those targeting gender neutral market work
the ordinary -500
aesop - 500
Conclusion: 500
group discussion together
what have found
is gendered packaging necessary
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