Aesop is an Australian personal care brand established in 1987 and has since spread worldwide due to it high quality products that are made up of a mixture of plant based and laboratory made ingredients. Its aim is to create high quality skin, hair and body care products with the focus on the quality ingredients used and what the products can do for the consumer.
Approach to Production:
Aesop's customer orientated production process means that products address issues consumers are currently facing, paired with the research based production allows for high quality customer driven products to be created for maximum impact of customers.
'We source ingredients from the most reputable suppliers across the globe, then marry contemporary technology with long-established scientific practices. We launch new products only in response to genuine needs expressed by our clients, and only after extensive research delivers formulations of the highest quality and efficacy'.
Approach to Design:
'A respectful approach to function and setting'. This approach can be seen within the scientific inspired labels which inform the consumer about the product and how to use. The packaging itself is specifically designed for ease of use and aesthetic value.
Overall Aesop's branding fully represents there functional and quality focuses approach to production and design as the packaging is simple to read and understand. The aesthetic represents their scientific approach to production representing ingredients made within a lab. The introduction of colour into some products add variety into the range of skincare offered, allowing products to stand out from each other on a shelf/online. The neutral colours throughout the website helps the products stand out due to the contrast created by the dark bottles but also aid the quality approach to production by creating a luxury aesthetic throughout.
Overall Aesop's branding fully represents there functional and quality focuses approach to production and design as the packaging is simple to read and understand. The aesthetic represents their scientific approach to production representing ingredients made within a lab. The introduction of colour into some products add variety into the range of skincare offered, allowing products to stand out from each other on a shelf/online. The neutral colours throughout the website helps the products stand out due to the contrast created by the dark bottles but also aid the quality approach to production by creating a luxury aesthetic throughout.
Aesop.com. (2018). Aesop - A meticulous passion. (online) Available at: https://www.aesop.com/uk/r/philosophy-to-products (Accessed 23 Oct. 2018)
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