Whilst researching the current skincare market and the growing need for gender neutral products, I discovered the article below which looks at the changing skincare market as it adapts to the demand for gender neutral beauty brands. I also discovered a number of existing beauty brands that target the gender neutral market such as Jecca and Non Gender Specific (NGS). Andrew Glass (NGS) discussed his issues with the beauty industry and how he is trying to battle the segregation within the industry as NGS prides itself on 'being the brand for all humans', Glass says 'we promote individuality and believe in gender-equality for all identities, whether its male, female or one of the other 71 known gender identities'. The article also discusses if gendered products are needed in relation to skincare and beauty which Dr Mahto suggests isn't the case as he recommends consumers look at products based on their needs and which ever product or treatment is best for their issue. In addition the article touches on the unnecessary gendering of certain products such as deodorant, as everyone uses deodorant its not limited to men or women so why is the distinction necessary.
Simon, A. (2018). The Rise of Gender-Neutral Beauty. The Independant. [online] Available at: https://www.independent.co.uk/life-style/gender-neutral-beauty-rise-trend-unisex-brands-grooming-marketing-diversity-stereotypes-a8325026.html [Accessed 15 Oct. 2018].
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