In order to gain a better focus within my research and planning both Simon and I discussed what I had already read to gain an idea of what I need to look at further. He suggested I look more at social constructions ideas of gender which looks at how gender has been established through social practice and performance based on the idea that 'gender' is a performance as we act as men and act as women. I plan to look into this further by reading Social Selves by Ian Burkitt and also look more widely at gender in visual culture by looking at Gender in Media by Rosslin Gill. We also discussed my research into branding and emotional brand attachment which simon felt wasn't necessary to focus on within the essay as it would of been to much to try and analyse within the word count.
Next Tutorial Needs:
Working document:
- Intro/abstract
- Structure
- subjections for what going to write
Write Practical Brief:
- Disrupt clear cut ideas of what masculine and feminine looks like
- Exciting, vibrant appeal to all
- original source
- Scientific - looks legit not only approach
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