Jecca Makeup originated when Jessica Blackler recognised the lack of trans makeup services after receiving queries about makeup for transgender women. Jessica saw a big opportunity to help the transgender community by applying her skills from the media industry. She understood the need to get to know her potential clients and understand their need which was a vital part in creating her brand. She spread her brand by wokring with LGBT charities and attending trans events, she wanted to spread the word that she offered more than a make-up service and create a positive impact on the LGBTQ+ community as she believed in the transformational power of makeup and that everybody has a right to feel fabulous. Encouraged by these conversations, JECCA expanded by creating a unisex product range that fulfils the makeup wishes of the transgender community, while welcoming all wearers who want to stand out from the crowd, feel confident, and celebrate their uniqueness.
Jecca-makeup.com. (2018). About Us – JECCA Makeup. [online] Available at: https://jecca-makeup.com/about-us/ [Accessed 28 Oct. 2018].
Branding/Packaging:
Jecca's logo is very neutral due to the simple sans serif typeface used, which is accentuated by the use of colour within the logo which depends on the shade of concealer, foundation etc (see figure 1). This use of colour relating to the product removes gender associations based on the classic pinks and purples generally associated with female makeup brands (see figures 1-2). Throughout the website some pastel colours (see figure 2) are used but these tend to take inspiration from shades found within the products sold by Jecca Makeup. There a subtle influences of femininity through the use of display type within the website however this is more a reflection of the target market as those interested in makeup tend to have feminine interests, this reflects the personality of the audience rather than the gender.
 |
| Figure 1 |
 |
| Figure 2 |
No comments:
Post a Comment