COP Practical: Initial Ideas

In order to respond to feedback gained based on my idea to redesign the football section of Adidas's website I've brainstormed some initial ideas to help the design processes (see figure 1) based on how to make the page more gender inclusive. I have identified some of the most interesting ideas below:

Initial ideas:

• Move away from overtly masculine aesthetic
• Include both men and women
• Concentrate on sport
• Don't include images
• Communicate common associations:
• skill
• strength
• power
• Remove imagery from Adidas's website see how looks
• remove gender completely
• Replaces faces with skills, actions, rather than people

Figure 1