Create a personal care brand tackling main issues of self care by creating branding and packing centred around different issues such as sensitive or dry skin rather than focusing on gender. Throughout this brief the designer should aim to explore different aspects of gender neutral packaging in order to identify what aspects are most important to the consumer.
Research focus/Background considerations:
- Explore examples of gendered packaging to identify why they are necessary.
- Explore the idea that gender is a social construct to see how this influences branding.
- Counter stereotypes within branding about masculinity and femininity
- Identify why gender neutral branding is needed and what impact this can have on consumers.
Deliverables:
- Branding for a self care brand
- Range of packaging outcomes as part of the branding.
- x6 design boards documenting design process
- Blogs
- Highlight the need for gender neutral packaging
- outcomes must be finished to a professional standard, must look like a cohesive brand.
- Final outcome must relate and be influenced by the supporting theoretical research.
Research References :
- It's Nice That. (2018). Gender-less or Gender-more? Addressing gender in product branding. [online] Available at: https://www.itsnicethat.com/news/gender-in-design-130917 [Accessed 24 Apr. 2018].
- Grosz, E. (1990). Jacques Lacan: A Feminist Introduction. London: Routledge.
- Lorber, J. and Farrell, S. (1990). The Social Construction of Gender. Sage Publications.
- Connell, R. (1995). Masculinities. Cambridge, UK: Polity Press.
- Storey, J. (2008). Cultural Theory and Popular Culture: An Introduction. 5th ed. Routledge.
No comments:
Post a Comment