Cop Practical: Design Experiments

In order to explore other initial ideas I've looked at incorporating both male and female professionals within the football section in order to make the site more gender inclusive. Throughout these experiments I have used secondary images in order to gain an idea of how they could work within the layout of the page. Whilst experimenting with these images it was difficult to balance the imagery and text to allow all elements to be visible on one screen (see figure 1). The use of 'lets celebrate 18.1' creates an inclusive tone to the page as all player celebrate the same no matter the gender. Furthermore celebration is a very inclusive act and gives a positive message as well as promoting the new ranges of football attire by Adidas. However when developing this idea I felt it was too difficult to incorporate the whole phrase so experimented with shortening (see figure1-2) which I felt worked well but still wasn't as visually effective as other experiments. Overall although this idea does showcase both genders creating a gender inclusive representation I think earlier experiments focused on the products rather than professionals/gender where more successful in creating a gender neutral representation of football. Upon reflection of both ideas I decided to see how I could subtly incorporate colour within the designs using product photography choosing to take colours from the images featured on the page to identify each range once the customer has clicked (see figure 3).

Figure 1

Figure 2

Figure 3