In order to further my research I've explored common perceptions associated with female football such as 'women can't play football' and 'women don't know what there talking about'. I also discovered many sexist remarks made by football fans however I feel this don't accuratly reflect the opinion of the sport effectively and have decided to discount this part of my research. Whilst reading multiple articles I came across an article written for Sports Pro Media which discusses the opinion of women in sport in general, whilst addressing football within this topic. This article raises some interesting points by counteracting the common stereotypes and stating that we need to start looking at women in football the same way as we look at men as' professionals at the top performance level' rather than men and women. Interestingly the article shows the increasing number of people interested in women's sport with matches receiving the same ratings as premier league games. This shows there is a demand for women's football but people need to be made more aware of the sport which needs to be addressed in a new manner. Often campaigns calling for support of women's sports have a sympathetic tone of voice, acting as if women's sport is a good course to support. However we need to show the skill and determination of women in football in the same manner men are showcased, in order to demand attention and target those who are likely to watch which is both men and women.
Preconceptions:
- Women can' play football
- Women don't know anything about the sport
- Only women watch women's football
- Women are not as good as men
- Boring to watch
- Not worth brands investing in/small scale
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