In order to help develop and progress the practical side of this module I've gained initial feedback based on my ideas and how I intend to develop this module. I presented my brief to the group in order to gain insight into how I should progress, stating my plan to potentially redesign the football section of the Adidas website to create a more gender inclusive representation of the sport. Overall the feedback gain was positive and provided multiple points to be explore in order for idea generation and development to progress.
To create a digital campaign for Adidas to boost participation and representation of women in football, in support of there 'Calling all Creators Campaign' which aims to break boundaries within sport.
Discussion points:
- participation
- boost fans
- approaches to masculinity, David Beckam - opened up field to women
- breaking bound
- overtly masculine culture
- where dynamic sits
- Imagery:
- analysis of other graphic elements in important, change masculine tendencies
- can used secondary imagery
- good to use primary
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