Study Task 3: Image notes

This Girl Can:

• empowering women
• staying up to stereotypes
• changing norms 

Protein World:

• conforming to gender stereotypes 
• conforming to society 
• objectives women body
• however also could be seen to empower women as should be proud of there bodies/ what they've achieved.
• Statement creates impression that women need to look a certain way to be accepted/ wear a bikini. 

Hugo Boss:

• objectives men as objects in similar way that protein world objectives women
• targeted at women and men as women do most of shopping and find male attractive/appealing and men respond to masculinity within advert as want to be like man in advert  in the same way women respond to protein world advert.
• more subjective as doesn't directly question if men need to look that way to be accepted in the same way as protein world. 

Dove:

• Embraces women bodies and all shapes and sizes
• empowers women to accept their bodies in similar way to This Girl Can campaign.
• Ignores stereotypes that all women have to look a certain way

Victoria Secret:

• Conforms to norms that women need to be tones/skinny to be sexy/attractive 
• Implies women need to be tall, toned
• all look similar, long hair, tall, slim
• No real diversity 

We Can Do It:

• Empowers women to work during war
• shows how advertising has changed
• used show power and importance of women during the war.