Print culture 2

Theory:

In recent years there has been a return back to old methods of hand made production such as letterpress as it’s more personal and rewarding than the instant gratification achieved through digital design. Consequently this return to slower methods of production is not about nostalgia but about changing society to focus on quality not quantity.

Slow food movement:

Returning to local sourced methods of production and small scale production relationships has become a global trend/following in order to rebelling against what fast food stands for within our  cultural to return to quality. 

Slow Fashion:

Further rebellion against ‘fast’ culture by coping high fashion to create cheap clothes quickly to be sold sole for profit achieved through economies of scale in order to improve economic growth for businesses. 

Slow Design:

Focus on how practise relates to other people within the world and their individual environment.

This can be seen in the work of Anthon Burrill who placed his prints into circuits of market/advertising in order to comment on publicity and society. Furthermore slow design can be seen in the Print revival project which marks a return to  old fashioned print mediums taking on digital media on its own terms.

Nicolas Bourriaud:

Believe there is a tendency in contemporary arts to move away from creating things to focus on a message/issue to make social relations happen, create networks and collaboration. 

Barbara Kruger used her work with mass media ‘I shop therefore I am’ to contradict mass media based on the Latin phrase cogito ergo sum meaning I think therefore I am.

Slow design is important as its re-humanising society that has been dehumanised due to digital age.

Post Print Culture:

Technological reproduction of art removes aura/ air of importance surrounding art to create new hand made methods of production to create aura again. Post print culture shows a move beyond print culture to potentially digital due to the capacity for computer to create still image accurately, 

JR inside out project saw large scale photographs of people of importance put up throughout the walls in a community. This allowed JR to get people involved in his work by asking them who they wanted featured throughout there community.  In New Deli students chose photography of ‘famous women’ within society such as grandmothers and mothers to be put up around their community on houses or on billboards. Showing that digital culture can compliment/highlight print culture/ hand made.