Study Task 7

Feedback
Zine: Figure 1

Figure 1

Upon receiving feedback many thought this was the strongest idea in comparison with the use of fly posters and stickers as it was seen as the most effective way to target and engage students within Leeds. The zine works well as the main focus for an awareness campaign as its something students are more likely to take notice of and keep due to the illustrative nature of the zine.  In relation to the placement of Ze on the cover many thought it was most successful in the top right corner. It was also suggested that some text could be added to the zine in order to show the zine was part of a campaign. Consequently I’ve experimented with the incorporation of text and found that featuring ‘say no to under stereotypes’ and ‘say yes to equality’ within the zine effectively represents the campaign whilst still remaining a mainly illustrative zine. I felt experimentation featuring gender awareness campaign could deter some students whereas featuring ‘Ze’ on its own would intrigue students to take a closer look as many people aren’t familiar with gender neutral pronouns. Within feedback many thought the distribution method of using student unions was a good way to reach students and the use of cheap materials produce would also achieve the objective of making the zine easily producible.

Stickers: Figure 2

Figure 2

In order to further develop my initial ideas I’ve received feedback which found that the stickers where an interesting approach to reaching students but may have limited effect as not all students would necessarily go out and use them despite how they may feel about specific stereotypes. However in relation to the stickers and illustrations themselves most people felt they worked successfully to covey the message even without the title as with the title they tended to look cramped and busy whereas those without looked more professional and clear. In relation to the use of colour I plan to stick with using blue and pink as this was many people thought this added to the satirical nature of the stickers and further highlighted the stereotypes themselves. Personally I feel the use of stickers is interesting however agree that they may fail to effectively engage students as the main focus of the campaign whereas a zine maybe more effective. However the stickers could be implemented within the zine in order to create a more powerful campaign as the zine would be the main output but stickers would re-enforce the campaign within the city as a whole instead on solely within student unions.

In relation to previous experimentations featuring fly posters I decided not to develop this idea further due to feedback that it was my weakest idea that left little room for development whereas the zine and stickers could be further developed to create an effective campaign.