COP Practical: Adidas Calling All Creators Campaign

The Calling All Creators campaign aims to boost overall brand awareness and sales by creating a community within the brand ' A family, related by mindset. Pull up a chair. Join us'. The Campaign features a minute long video (see figure 1) of Adidas's most famous celebrity endorses discussing their opinions on creativity in which they encourage viewers to embrace their creativity the same way Adidas have in creating a new and innovative range of sports wear.  The page on Adidas's website (see figure 2) that features information about the campaign, calls 'those with the need to make something new. Those who question everything to invent what is to come. Changing sport every day' to join them. This quote is something I plan to explore whilst developing a digital campaign for Adidas in order to boost participation of women in football and showcase women within the sport in order to change the everyday perception that football is a sport for men.