In order to further my initial research I gained feedback on my initial brief and how to portray the issues identified during my initial research:
- Look at football as a whole
- Female football presenters
- Female fans
- Look into those areas of football cultures
- Where interest sparks up
- Branding is important as these changes will happen on a commercial contexts
- Responsibility of brands to promote these things
- Show some willing in instil positive change
- Brands need to be responsible fro promoting social changes in respects to sports brands, actively promote female participants in the main stream media, showing images, how women work within the FA
- Could look at existing brand that already plays part in football, renewing strategies to include female football brand
- Specific football brands
- Highlighting ways the communication isn't evenly balance and even them off
- Not just about female footballers but all those involved in football
- Particular approaches to typography, editorial thats too bold uppercase masculine
- VISUAL RESEARCH:
- how football is communicated by top brands
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