Gender neutral branding in relation to sports brands, within this brief I will explore the correlation between women in sport and their representation within sports branding. Throughout this brief I will use earlier research looking at Adidas and Nike who both changed their brand associations and branding in order to attract women into sport. However through researching this topic initial I have found women are equally represented in branding when it comes to athletic wear companies such as Nike however women appear to be under-represented in relation to other sports such as football.
Initial Ideas:
- Highlight pay gap
- Lack of support/platform to be shown
- feature events from the past to compare to current situation, how far have we come?
- Banned from sport
- unsuitable for females
- could be for sport in general?
- for FA, rebrand #wecanplay campaign?
- show pay difference through materials e.g. posters for women's football cheap
- represented on FA website equally with the #wecanplay campaign however this isn't widely publicised, encourages girls to get involved in football at a young age
- Highlight the differences between female and male professional football in order to increase awareness and recognition for women in the sport.
- Ads for company to increase awareness for their female football sub-brand
- Rebrand a female football company or incorporate women's football into an existing sports brand in a similar way to Adidas and Nike:
- sky sports
- Under armour (no female football)
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