Research Question Ideas

Research Question Ideas: 

- Follow a specific graphic design discipline:

• design for screen 
• editioral
• branding
• advertising 

- Question should be open ended
- The question must allow for suitable theoretical research as well as visual exploration 
position your research within contemporary graphic design practise.
- Quick preliminary research to gauge how much literature is available, whats currently happening in industry (don’t look for exact research question, context that are most important to that area) 
- Consider primary research methods 

Interests:

Branding:

• brand strategies 
• consumer psychology 
• how we interact with brand 

Potential Questions:

• How brand strategies and consumer psychology are linked? 
• How consumers interact with brands?
• How different brand strategies are determine by consumer phycology?
• How can understanding consumer phycology help improve a brand?

Design for Screen:

• screen based campaigns, how effective are they 
• is screen the best way to communicate 

Continuation from level 4:

Gender and masculinity

• how different people perceive gender 
• how traditional perceptions of masculinity and femininity effect society 

Question:
Exploring how societies perception of gender impacts branding

Reason:
After receiving feedback on my initial ideas I feel looking at branding within COP2 will allow me to research and respond to an interesting topic that has readily available literature whilst being able to conduct my own primary research. I've chosen to look at the link between societies perception of identity and how this influences branding in order to develop my knowledge further into identity as a whole, from COP1 in which I explored gender and masculinity.